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Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of Cultural Tourism, proposing solutions to achieve an optimal outcome for all sectors.
Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:
- New sections on tangible and intangible cultural heritage and world heritage sites.
- Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences.
- New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada.
Written by experts in both tourism and cultural heritage management, Cultural Tourism will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.
Section A: Setting the context
1. Introduction - Defining cultural tourism
2. Challenges in achieving sustainable cultural tourism
3. Issues, benefits, risks and costs
Section B: Cultural Assets
4. Cultural Heritage Management principles and practice (with special reference to World Heritage)
5. Tangible cultural heritage
6. Intangible cultural heritage and creative arts
Section C: Tourism, the Tourist and Stakeholders
7. How tourism works
8. The cultural tourism market: A cultural tourism typology
9. Tourism attraction system, markers and gatekeepers
Section D: Products
10. Cultural tourism products
11. Assessing product potential
12. Market Appeal/Robusticity Matrix: A site specific auditing tool
Section E: Operationalization
13. Framework for understanding what is necessary for a successful attraction
14. Applying planning and management frameworks
15. Experience creation
Epilogue
Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 30 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (Routledge 2014) and Cultural Heritage Management in China with Y.S.F Lee (Routledge 2009).
Bob McKercher is a Professor of Tourism at the Hong Kong Polytechnic University. He has wide ranging research interests focused around special interest tourism markets, product development and consumer behaviour. He received his PhD from the University of Melbourne in Australia, a Masters degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy position in the Canadian tourism industry.
"Who would have thought it could be done? Well they did it! The authors have taken an already well-written, informative, and insightful volume to higher heights. du Cros and McKercher have expanded this new version of Cultural Tourism to be more inclusive and updated in its content and coverage. This erudite book is a must read for scholars and practitioners who are interested in the enormity and pervasiveness of culture as a resource for tourism!"
– Dallen J. Timothy, Professor School of Community Resources and Development, Arizona State University
