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The stresses of the digital world mean that it's now more important than ever to engage with the natural world. And no matter where you are, looking up at the clouds is good for the soul. The sky is the most dramatic and evocative aspect of nature. Ever-changing and ephemeral, clouds reflect the shifting moods of the atmosphere in limitless compositions and combinations.
Gavin Pretor-Pinney started the Cloud Appreciation Society in 2005. Since then, he's been encouraging people to 'look up, marvel at the ephemeral beauty, and always remember to live life with your head in the clouds.' Membership to the Society now includes over 47,000 cloudspotters. Together, they capture and share the most remarkable skies, from sublime thunderstorms and perfect sunsets to hilarious clouds that look like things.
A Cloud A Day is a beautifully illustrated book containing 365 skies selected by the Cloud Appreciation Society. There are photographs by sky enthusiasts around the world, satellite images and photographs of clouds in space, as well as skies depicted by great artists over the centuries. The clouds are accompanied by enlightening explanations, fascinating snippets of cloud science, poetry and uplifting quotations.
The perfect dip-in-and-out book for anyone who wants to de-stress and reconnect with nature, A Cloud A Day will inspire you to open your eyes to the everyday beauty above and to spend a moment each day with your head in the clouds.
Gavin Pretor-Pinney is the founder of the Cloud Appreciation Society, an organisation with a growing international fanbase that aims to fight `blue-sky thinking'. He has given talks about the sky for TED (over 1.2 million views) and Google, and organises cloudspotting trips and international sky gatherings. He has presented television documentaries for the BBC and Channel 4 and is a Visiting Fellow at the Meteorology Department of Reading University and winner of the Royal Meteorological Society's Michael Hunt award. Gavin is a co-founder of the Idler magazine and the author of the internationally bestselling Cloudspotter's Guide and Cloud Collector's Handbook. His third book, The Wavewatcher's Companion, won the prestigious Royal Society Winton Prize for Science Books. He lives in Somerset.
