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About this book
Contents
Customer reviews
Biography
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About this book
Examines the arguments for and against so-called 'nutraceuticals' - new functional foods currently being developed by the global food industry.
Contents
The functional foods revolution and becoming a "healthful company"; functional foods explained; case study - Benecol; two models of nutrition - "healthy eating" versus "functional foods"; the health claims; risk, medicine and functional foods; the Japanese lead; food, diet and drugs in the US; Finland - silicon valley of food; the battle of the little bottles; the marketing lessons; becoming a "healthful company".
Customer Reviews
Biography
Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.
