United States
£ GBP
Defines the prime functions of GIS as a vital part of any business and includes examples of a variety of businesses worldwide, demonstrating how GIS have played a key role in their decision-making.
Using Geographical Knowledge in Business. THE MANAGEMENT OF GEOGRAPHICAL INFORMATION. What Is a Geographical Information System? GIS and Information Strategies. The Nature of Geographical Data. THE ORGANIZATIONAL CHALLENGE. GIS for Decision Support. Making the Business Case for Investment in GIS. Implementation of the GIS Project. USING GEOGRAPHICAL INFORMATION IN BUSINESS. Application Capabilities. Operational Applications. Tactical Operations. Strategic Applications. CONCLUSION. An Integrated Part of the Business. Index.
DAVID J. GRIMSHAW, PhD, is Senior Lecturer in Information Systems at the Cranfield School of Management, Cranfield University, Bedford, England.
...a useful introduction to GIS in business for those who have not yet convinced management of its importance... (GI News, July 2000)
