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When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.
The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.
The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change.
This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. We are in this together. And it's not too late for concerted, collective action for change.
The Carbon Almanac Network is a team of over 300 researchers, writers, artists, and chart specialists located in 40 countries, ranging in age from students to seniors. In this unprecedented collaboration, a network of concerned citizens volunteered to work together to kickstart conversations about the most important issue of our time – climate change. Their teamwork models the collaboration that they hope to see in the world: community-based efforts to save our planet that anyone can – and should – be a part of, regardless of political affiliation, age, profession, or geographic location.
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
